Smash Posters

Client Overview:

Smash Posters is an emerging online poster store that offers a wide range of art prints and posters. I wanted a visually appealing and user-friendly platform that not only showcased the diverse poster collection but also conveyed a sense of creativity and uniqueness.

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Project Goals:

• Responsive Design: Develop a fully responsive website to ensure an optimal viewing experience across devices, particularly on mobile devices where a significant portion of online shopping occurs.
• Brand Expression: Maintain brand consistency while infusing a new design mood that reflects creativity, individuality, and an appreciation for art.
• User-Centric Approach: Prioritise an intuitive and enjoyable user experience, making it easy for customers to explore and purchase posters.
• Conversion Optimisation: Implement features and design elements to encourage product discovery, enhance product visibility, and streamline the checkout process.

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Research and Discovery:

‍A thorough analysis of the e-commerce and online art market was conducted to understand current design trends, user behaviors, and the unique selling points of PosterPal's poster collection.

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Design Mood Exploration:

I identified a design mood that blended modern aesthetics with a touch of artistic flair. This involved incorporating monochrome colors, dynamic typography, and showcasing posters in creative, real-world settings to inspire customers.

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Webflow Implementation:

‍Using Webflow as the design and development platform, we focused on creating a visually appealing and functional interface. The design was optimised for responsiveness across devices, ensuring an engaging and consistent experience for users on desktops, tablets, and smartphones.

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Key Features and Functionalities:

1. Visual Product Showcase: Implemented a visually stunning product showcase with high-resolution images, allowing customers to see the details of each poster before making a purchase.
2. User-Friendly Navigation: Designed an intuitive navigation system with categorised collections, filters, and a search functionality to help customers easily find and explore posters.
3. Seamless Checkout Process: Streamlined the checkout process with clear calls-to-action, a simplified cart interface, and multiple payment options to minimise friction and encourage conversions.

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Conclusion:

‍By implementing a carefully curated design mood into a fully responsive Webflow design, Smash Posters successfully elevated its online presence and improved user engagement. The project's success underscores the importance of combining artistic expression with user-centric design in the e-commerce space, ultimately contributing to increased conversion rates and positive brand perception.

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